An AI driven micro investing platform is making wealth creation accessible for everyday earners with limited financial knowledge and modest disposable incomes.
What the platform does
- Offers an automated mutual fund investing app that lets users invest small amounts daily, using AI to handle fund selection, rebalancing, and redemption strategies.
- Money flows directly from users' bank accounts to top Indian asset managers, with no wallets or intermediaries, creating a secure and transparent experience.
Traction and partnerships
- With 300+ users, over 25,000 completed investment transactions, and assets under management of around ₹40 lakh, growing steadily.
- The platform is an authorised mutual fund distributor, integrated with leading RTAs, and partnered with 20+ major AMCs in India, alongside cloud partnerships with global tech providers.
Market and positioning
- Targets India's large working age population with earnings of ₹30,000-₹2,00,000 per month, a segment that is under invested despite strong GDP growth and mature mutual fund/UPI infrastructure.
- Differentiates from DIY investment apps through fully automated, AI driven, flexible daily investing designed specifically for low literacy and low disposable income users.
Business model and growth outlook
- Generates revenue from trail commissions (c. 1% on portfolio value) paid by partner AMCs, with strong operating leverage as user and AUM scales.
- Scaling AUM into the tens of thousands of crore and turning profitable within roughly two to three years at attractive EBITDA multiples.